The Price Advantage Scotland nonmathematical approach ensures it will

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#25 Pivot to diversify risk 113

The Price Advantage Scotland nonmathematical approach ensures it willFor all the advantages businesses pursue, there is one powerful advantage that is accessible to virtually every businessbut realized by very few. That advantage is the price advantage. Pricing is far and away the most sensitive profit lever that managers can influence. Very small changes in average price translate into huge changes in operating profit, yet few companies are as disciplined and deliberate about pricing as they should be. In the most