Predictive Analytics LIT-CLASSICS The field of oral microbiology

The field of oral microbiology has seen fundamental conceptual changes in recent years

—Olav Schewe

Annie Grace and William Porter combine their tried-and-trusted methods to overcoming problem drinking to help you stop smoking and stop vaping

Milton Mueller is a professor in the School of Public Policy at the Georgia Institute of Technology

—JENNIFER MORRISON

Predictive Analytics LIT-CLASSICS The field of oral microbiologyTRANSLATED INTO 9 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES In this rich, fascinatingand surprisingly accessibleintroduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Trendsetters like Chase, Facebook, Google, HP, IBM, Match. com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behaviorincluding yours. Why? Predictive