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Innovation Management and New Product Development, 7e (eBook) Publisher_CRC Press and managing brand equity StrategicOverview: Innovation Management and New Product Development by Trott is an established book on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. ISBN: 9781292251561 Edition: 7 Publisher: Pearson Format: Digital AU